Writer and responsible tourism consultant, specialising in cultural storytelling and crafting inclusive narratives for today’s audience.
HELPING TRAVEL BRANDS DITCH CLICHÉS WITH FRESH, INCLUSIVE CONTENT.
If London’s diversity is its strength, how come tourists know so little about its multicultural communities? If travel is about cultural exchange, then why do travel stories enforce stereotypes and lack representation? Who is gaining the most from tourism and who is gaining the least?
Hello! I’m Kayla, an ‘industry outsider’ who is constantly questioning what’s considered normal in travel. Fed up with recycled tropes, outdated content and the misconception that responsible tourism is only about the environment, I’m dedicated to revamping travel narratives.
HOW CAN WE WORK TOGETHER?
Consulting
Let’s work together on solutions to embed responsible practices into your brand communications and operations, or strategise on how to reflect diverse communities to help you reach a wider audience, appeal to climate-conscious and culturally-aware consumers, and improve your brand rep.
Writing support
Let’s communicate your impact and share your unique story to drive customer engagement, build trust and strengthen your brand presence. My experience covers web copy, blogs, travel guides, newsletters and brand materials.
Workshops
Address team knowledge gaps and build awareness of responsible tourism and inclusive storytelling with a personalised workshop, so they have the awareness to enhance your brands impact.