A process that I love — figuring out your brand’s personality. What makes you different? How do you speak? What do you value? How will people connect with you? I can support with:

• Developing your brand story and messaging

• Tone of voice

• Brand pillars and differentiators

• Audience and values definition

• Competitor research

• Creating a brand clarity book to share with freelancers

You know who you are, but you don’t know how to share it with the world. I can help turn your brand story into a clear plan for what to say and where to say it - all while ensuring every post, email or campaign connects back to your bigger picture.

• Auditing existing content

• Content pillars and storytelling themes

• Brainstorming content ideas

• Content calendar planning

• Campaign planning

• Tone and storytelling guidance in practice

You want thoughtful, well-researched content that sounds human - written by someone culturally aware and genuinely interested in what you do. I’m your gal for emails, guides, blogs, social posts and more.

• Website copy

• Email newsletters

• Blog and article writing

• Travel guide or itinerary writing

• Social media captions and posts

• Sustainability reports

• Tidying up brand materials