Strategy and Management
Project:
I worked with El Camino Travel to manage their Instagram presence, ensuring every post reflected the brand and supported their business goals across trips, membership and content. It involved being intentional with visual storytelling, mindful of how people and places were represented, and creating content that deepened audience engagement.
My focus included:
Curating imagery that aligned with El Camino’s brand values and audience
Generating weekly content ideas that promoted trips, blog content and membership offerings
Creating a mix of reels, stories, and grid posts, and captions
Producing stories during tours to build real-time engagement and bring the experience to life for the wider community
Client
El Camino Travel
